They are the highlighted answer boxes that appear at the top of the pages for most search queries. If you manage to earn a featured snippet, you’re doing something right. Are you running a WordPress blog and considering expanding your ecommerce capabilities with Shopify? Many bloggers and small business owners are integrating these two powerful platforms to streamline their content and sales channels. This combination allows you to maintain your engaging blog on WordPress while managing your store efficiently on Shopify. Regularly reviewing these metrics allows you to make informed decisions and refine your SEO strategy over time.
The Ultimate 9-Step SaaS SEO Strategy Free Checklist & Tools
At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations! You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months. Whatever the dynamic of your business, an effort vs. impact matrix can help you organize your seo strategy into tactical jobs to be done. Like any other kind of strategy, to form an SEO strategy you need to understand the state of the game, set attainable goals, and plan to iterate.
It also makes sense to exclude as much informational content as possible from this report. The easiest way to do that is to exclude URLs containing /blog/ (or whatever subfolder you use for the bulk BHS Links of your ‘informational’ content) using the exclude feature. Even if this doesn’t help us rank higher, it will likely get us more clicks—which means more traffic. If we click the number to see the affected pages, we see that one is our guide to content hubs. You should have already done basic on-page SEO when you published your content.
This analysis will not only highlight what they’re doing well but also reveal gaps in their strategies that you can capitalize on. The goal is not to mimic your competitors but to outperform them by leveraging unique strengths and opportunities identified through your analysis. Our research suggests that only 5.7% of all newly published pages reach the first page of Google within a year. If Google can’t index your pages, you won’t be able to rank in Google search at all. Make sure this doesn’t happen by running a crawl with Site Audit, via Ahrefs Webmaster Tools.
On the other hand, tactics can be isolated or serve as components in your strategy. They are actions you would impart as a step in the plan, or used as a stand-alone, typically with limited resources. I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus, The Art of War is often co-opted into business for obvious reasons. Throughout the book, you’ll realize tactics and strategy are not interchangeable terms.
With this approach, you’re essentially offering a solution instead of asking for a favor which makes website admins more inclined to accept the suggestion. You can instantly find broken links using tools like SEO Checker. In 2016, Google introduced mobile-first indexing, and in 2023, they transitioned to 100% mobile first index. This means that Google will rank the search results based only on your website’s performance on mobile devices.
Actionable Steps to Improve Your Google Rankings
Specifically, we’re going to tap into 3 link building strategies that are working really well right now. I saw that most of the content ranking for “SEO Audit” listed out non-technical steps. It was (and still is) the most complete guide to link building out there. In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.
- Open the Keyword Magic Tool, enter the topic (keyword) for suggestions, and click “Search.”
- And considering that Google owns the popular video site, it’s a trend that’s not likely to change anytime soon.
- If you run a local business, however, Google also lets you position it in front of potential customers in your area, specifically.
- Effective marketers don’t try to be a square peg in a round hole.
- Links can provide more context on a topic, both for users and search engines, which may help demonstrate your knowledge on a topic.
Create helpful content
If you’re looking for fast and cheap, you’re not going to get the results you would by investing more time and money. SEO is not a direct response style of marketing, and not all SEO strategies result in an immediate outcome. Knowing where you want to go and how you’ll measure progress ensures that your SEO efforts are focused and effective. Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product Recommendations Documents (PRD) before wireframing began. But as a fairly new horizontal group not reporting into any of the products, this was often difficult.
Unlock the secrets of AI Overviews and realign your SEO strategy for improved visibility and relevance on Google. Join us for this webinar as we introduce the TotalSERP strategy, a unified approach designed to help you reclaim visibility across the entire search landscape. Get the latest advice from experienced SEO professionals about crafting and executing an effective SEO strategy. Learning SEO can sometimes feel like learning another language, with all the jargon and industry terms you’re expected to know. This chapter-by-chapter glossary will help you get a handle on all the new words. Run a free SEO analysis to uncover site issues, competitor gaps, and ranking opportunities.